Nostalgia · Things / Products · Throwback Thursday

National Twinkie Day!


The world breathed a collective sigh of relief in 2013 after the makers of Twinkies started making that spongy yellow log of goodness again following a 10-month hiatus.  It had been a tense time for confectionery consumers; Hostess was in the throes of bankruptcy and a bakers’ strike and the possibility that we would never see a cellophane-wrapped package of Hostess Twinkies again threatened to rip a hole in the space-time continuum.

Okay, well, maybe it wasn’t THAT big of a deal, but for people who grew up with Twinkies as the go-to lunch box dessert, the threatened extinction of Twinkies no doubt sparked up all kinds of nostalgic memories of grade school days gone by.
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Nostalgia · Things / Products

#TBT: Do Not Underestimate the Power of Nostalgia


It seems to happen more and more these days. You’re out at a store, focused on buying the latest and greatest . . . and there it is. Right in front of you.

Source: Giphy

You haven’t thought about it in years, but when that wave of nostalgia crashes over you and you are suddenly swept out into a sea of youthful memories, you immediately forget the new and relish in a celebration of the old, the vintage, retro, the classic. Continue reading “#TBT: Do Not Underestimate the Power of Nostalgia”

Holiday · Nostalgia · Things / Products

12 Nostalgic Days of Christmas: 6 Ugly Christmas Sweaters {Sixth Day}


According to, one of the likely reasons ugly Christmas sweaters has risen to great popularity in recent years is nostalgia:

“Ugly Christmas sweaters have that vintage Christmas appeal.  They remind many of us of the days when Christmas meant going to bed so Santa could bring those presents and waking up with an anticipation we would rarely if ever experience otherwise.  In other words, it reminds of what Christmas was before it was merely the Super Bowl of business transactions.”

For a long time, finding ugly sweaters meant raiding your Grandmother Mildred’s closet or Uncle Clyde’s dresser drawers. No ugly sweaters in the family? No problem. A trip to Goodwill or the Salvation Army or other second-hand stores could net you a pretty sweet ugly cardigan, v-neck, or pullover. Now, ugly sweaters are big business, with shops popping up all over the internet and every big and small national and local clothing store looking to capitalize on the ugly sweater craze.

Today, instead of having to search for vintage ugly sweaters (or make your own), companies like Tipsy Elves manufacture and sell intentionally-ugly sweaters (and other outrageous Christmas attire), and the offerings are legion. Ugly sweaters actually have become part of the “Super Bowl of business transactions” and ugly Christmas sweater parties—now a staple of the holiday season—drive the sales of these dreadful duds. Not only do families and friends gather to show off their ghastly garments, but bars and other businesses sponsor contests and award cash and prizes for the worst-of-the-worst ugly sweater fashions.

The bottom line is that ugly sweaters provide impetus for friends and family to gather together, enjoy each other’s company, and provide plenty of fodder for laughter and the making of nostalgic memories-to-be. And anything that promotes a connection with loved ones is something we are happy to recommend here at The Nostalgia Diaries.

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Holiday · Nostalgia · Things / Products

12 Nostalgic Days of Christmas: 2 Holiday Gift Guides {Second Day}


On the Second Day of Christmas,
The Nostalgia Diaries gave to me…



christmas-gift-guide-kids Continue reading “12 Nostalgic Days of Christmas: 2 Holiday Gift Guides {Second Day}”